Only 2% of all the water on Earth is actually fit for consumption and, yes, that includes all the fresh water that is trapped in ice caps. Take the ice away and its less than 1%! Everyone knows that water is essential to all forms of life but some of us continue to use water as though it were an inexhaustible resource. While somewhere around a billion people across the world do not have adequate access to safe drinking water, only around 8% actually receive the treated water that many people take for granted.
Thursday, March 21, 2013
Friday, March 15, 2013
Educational campaigns around water comsumption in the US
In the past, different countries all over the world have launched campaigns to promote adequate hydration. As more and more people choose to drink soda and other beverages high in sugar, a worldwide campaign for drinking water is called for, definitely. The United States, of course, is not far behind in this advocacy.
Wednesday, March 6, 2013
Water Bottles posters 50's
AN INTRODUCTION TO BOTTLED WATER
Bottled water has been around for many decades, however, advertising started to increase in the 1950’s. Many of the first advertisements are found in France as can be seen in the Vittel Water poster, "vittelloise-water-1959-eliza-fenn"
Both of these prints show different sides of society.
VITTEL WATER POSTER
The Vittel poster shows how water is good for the family. Implying that bottled water will help the equilibrium of the family. The muted blue colouring used to indicate water, with shadowing to show the movement of the water in the glasses. The ‘normal’ family of parents with 2 children are then drawn subtly into each of the glasses. The wording ‘l'amie de la famille’ translates as the friend of the family encouraging the public to use water for the better health of their loved ones. In the poster the bottle is made of glass, this was before plastic bottles became popular. At the end of the 1960s, bottles started to be made of PVC (vinyl polychlorure). It was not until the 1980s, a new kind of plastic PET (polyethylene terephtalate), began to be used. Posters of the 1950’s always showed glass bottles.ARISTA BOTTLED WATER POSTER
The Arista Bottled water poster is aimed at a different part of society, those who socialize. Here a goddess holds an enlarged bottle of Arista Water with a statement saying ‘The Source of Sterilized Water’ offering carbonated or non-carbonated types. The group of well-dressed men and women are all raising their glasses to the goddess of Sterilized Water, the colouring and lines are of the style of 19th Century artists; the red colouring of the female brings the eye to the poster.BOTTLED WATER AND SOCIETY
Fresh water is an integral part of family life; bottled water enables the family to carry refreshment with them. Society in all guises now expects water to be at hand and bottled water offers this. The early years of bottled water, although aimed at societal groups, struggled to be accepted. Once society became more mobile then bottled water became more acceptable. These early posters show the steps towards the acceptance today of the bottled water. The availability of the PVC and PET bottles increased the uses of bottled water, less danger from glass, and easily used safely by all members of society.Saturday, March 2, 2013
Showbusiness stars drinking bottled water
It is well-known that all bottled water is healthy, which means that it can all come down to marketing and publicity. Obtaining the services of a celebrity can transform the fortunes of bottled water brands, and the public have seen David Bowie, Jennifer Aniston, Kelly Clarkson and many more personalities who have lent their image to natural mineral water. In addition to this, famous people will always want to be associated with healthy products, and in terms of hydration there is nothing better than a drink of mineral water. Here are some examples of well-known stars who have helped to raise the profile of bottled water.
